Sound On
Audio is a tricky spot for brands but not for us!
We engineer proprietary audio ecosystems that deliver recognition and emotional recall at scale - combining expert creative direction with generative intelligence to produce cohesive and adaptive sound systems
We build audio universes, that live, evolve and flow- In a continuum. Silence to resonance, we take it step by step.
Each project comes with its set of challenges, we find innovative solutions to attend to them. Our team thrives under pressure and at the helm of creation is our thirst for delivering world class audio.
Salam- My Son My Love My Voice
Telecom | Acoustic/ Melodic ballad
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Renault Duster
Automotive | Dream Pop
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NBA Cannes Final
Sports | Hindustani Fusion/Folktronica
McDonalds Fries
Food | R&B/Soul
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Cadillac - Be Iconic
Automotive | Easy Listening/Trap
Collective Europe
Fashion | Pop
ENBD - Financial Well being
Banking & Finance | Orchestral Pop
Aviation
Sports
Automotive
Telecom
Fashion
Yacht Manufacturing
Gaming
Community
Aviation
Sports
Automotive
Telecom
Fashion
Yacht Manufacturing
Gaming
Community
Services
Creating a sonic is undoubtedly going from 0 to 1- Through human and generative intelligence we drive it from 1 to N
That’s what we do! Our team of music composers, producers, music therapists, sound designers and engineers draw out pipelines and ensure we create the audio siblings that spread out through your customer experience domain, making sure they are living in your audio universe.
[ 1 ]
Design the DNA
Define the brand’s sonic personality, tonality, and texture.
[ 2 ]
Build the Audio Universe
Create adaptive, modular audio assets for different media.
[ 3 ]
Deploy at Scale
Implement through intelligent workflows and automation tools to ensure sonic consistency everywhere your brand is heard.
Sound for Wellbeing
At Continuum Sonic Lab, we integrate psychoacoustics, traditional modal theory, and spatial audio design to craft emotionally intelligent soundscapes. This is music that doesn’t just fill a space — it defines its mood.
Learn moreWhat Our Collaborators Say
Raghav & Arjun and their team at CSL arerare composers who truly uplift the story. Across several of my films like"JUMP", "Fear", "Rihla", "My Son, My Love,My Voice" and many more, they have the innate ability to translate adirector’s vision into cinematic soundtracks and soundscapes with instinct andprecision.
Our work has won many awards globally and continues to do so. Equally important is their attitude - collaborative, kind,proactive, and relentlessly committed to making ideas breathe a new life through music.
I love working with them. I highly recommend them. And I look forward to winning bigger with them in the journey ahead!
Our work has won many awards globally and continues to do so. Equally important is their attitude - collaborative, kind,proactive, and relentlessly committed to making ideas breathe a new life through music.
I love working with them. I highly recommend them. And I look forward to winning bigger with them in the journey ahead!
Tahaab Rais
Chief Strategy Officer,Publicis MENAT Region
Working with Raghav & Arjun and the team at Continuum Sonic Lab feels genuinely collaborative. Their creativity is clear, but what stands out is their commitment and care for the project.
They’re willing to go beyond the brief when needed to make sure the sound supports the idea properly.
There’s a thoughtful focus on storytelling, emotion, and impact that makes the process and the outcome consistently strong. They understand global soundscapes and execute it effortlessly.
They’re willing to go beyond the brief when needed to make sure the sound supports the idea properly.
There’s a thoughtful focus on storytelling, emotion, and impact that makes the process and the outcome consistently strong. They understand global soundscapes and execute it effortlessly.
Kalpesh Patankar
Group Chief CreativeOfficer, VML, India
Music is a space where emotions collide and awaken our deepest feelings in the most powerful ways.
Not every musician feels music the way Raghav & Arjun and their team at CSL does. They live it! They pour their souls into every piece they create, reaching for the stars with every note they play.
Beyond being our creative partners we work with at Publicis Groupe, Raghav & Arjun are a true source of inspiration, fueling some of the most meaningful and impactful work we’ve created together.
Not every musician feels music the way Raghav & Arjun and their team at CSL does. They live it! They pour their souls into every piece they create, reaching for the stars with every note they play.
Beyond being our creative partners we work with at Publicis Groupe, Raghav & Arjun are a true source of inspiration, fueling some of the most meaningful and impactful work we’ve created together.
Shereen Mostafa
Head Of Production, Publicis Groupe, ME
Continuum Sonic Lab treat music as narrative, not decoration. Their compositions are precise, on-brand, and instinctively cinematic, elevating visuals rather than sitting beside them.
Moving effortlessly across genres, they translate brand thinking into sound with rare restraint and intelligence, creating film scores and sonic identities that are distinctive, memorable, and built to last.
Moving effortlessly across genres, they translate brand thinking into sound with rare restraint and intelligence, creating film scores and sonic identities that are distinctive, memorable, and built to last.
Sagar Rege
CEO & Partner , LiwaAdvertising
My experience working with Raghav and Arjun and their team at Continuum Sonic Lab has always been delightful. They never fail to surprise you with their interpretation of a piece of video.
Their innate ability to communicate the right emotion for every story through sound, while keeping their pure musicality intact, is rare in the industry.
Their innate ability to communicate the right emotion for every story through sound, while keeping their pure musicality intact, is rare in the industry.
Shriram Iyer
Co- founder, ZeroFifty Mediaworks
We’ve been working with Raghav and Arjun and their team at Continuum Sonic Lab for over six years now across numerous ad films for our Director Neha Kaul at Corcoise Films, and it’s always been a deeply rewarding experience. Their work consistently adds scale and emotional depth to our films. They approach every project with infectious positivity, enthusiasm and patience that makes collaboration effortless.
I also truly love their wonderful temperament a quality that’s invaluable in the advertising landscape today, where timelines are extremely short and very often creative directions shift throughthe course of presentations to agency and client. They’re not just composers; they’re genuine creative partners!
I also truly love their wonderful temperament a quality that’s invaluable in the advertising landscape today, where timelines are extremely short and very often creative directions shift throughthe course of presentations to agency and client. They’re not just composers; they’re genuine creative partners!
Cyrus Pagdiwala
Executive Producer,Corcoise Films
